O2O (Online to Offline) involvesguiding online customers to tangible offline retail stores, and it has become one of the excitablebywords in China’s eCommerce division.
The O2O commerce programistypically set up on mobile. WeChat, the most prevalent social app in China is driving hard on O2O Business model. Compared to its competitors, WeChat has some distinct benefits whenmanaging O2O commerce.
If you are looking at WeChat O2O model for your company, here are some of the mainassets WeChat can provide:
Innovative Payment Option
Another concealedbenefit for selecting WeChat for your O2O trade model is WeChat Pay. With the comprehensiverecognition of WeChat as a social messaging stage, WeChat Pay QR Code has progressively become China’s most prevalent payment solutionin the modern age.
O2O has decisively closed the loop by influencing the supremacy of smart devices. Joined with WeChat approved accounts, WeChat Pay service searches and enhances O2O expenditure experience, offeringqualified internet payment solutions for physical offline business.
Immense User Base
The WeChat user group in china is not only massive, but very active. There are presently more than 700 million active users every month. Additionally, the user base continues to grow at a very quick rate. As a result, connecting your O2O commerce with WeChat will showcase your product s and brand directly to a vast group of Chinese consumers.
Improved Social Outlook
Notwithstanding its growing presence on e-commerce, WeChat is primarily a social podium first and foremost. Conversely, WeChat’s accomplishments on e-commerce can result in its societal attributes in a big way.
Since WeChat has developed into a vital part of the Chinese societies’ daily life, your O2O model on WeChat can get you closer to your customers faster and more efficient than other current platforms. Additionally, utilities like WeChat Moments can offer your business more presence. More precisely, WeChat Moments permit your customer to share your advertising and promotions around their inner loop, which can aid you in reaching more target customers
Utilize One Platform for All Tasks
The social app handling can be quite detached outside of China, WhatsApp for social relations and Skype for video discussions, Facebook for newsfeed and Instagram for image sharing.
In China, WeChat has it all. Multiple utilities give your O2O trade more potential, such as using WeChat Moments for advertising objectives and WeChat Pay QR Code for B2C payment results.
Operate WeChat for CRM
Last of all, employing WeChat O2O has entirelyaltered the landscape of customer relationship administration.
If you are currently using WeChat O2O platform and have a considerablenumber of supporters, WeChat CRM function will assist you inimproving your customer’s online experience. For instance, customer division is always a respectable method to better recognizethe diversevariety of customers’ wants and needs, and to fulfill them.
Moreover, WeChat lets your customer place a text or voice message directly, making collaborating with your customers online exceptionally easy, progressing your brand appearance in the long run.
Among all instant messaging apps, WeChat has become a game-changer in China: it has evolved into a multi-platform tool for marketing and eCommerce use, further proving itself to be an effective way for business to build an O2O business model and pull the customers closer.
Whether your business is growing or already established, opportunities to develop your O2O commerce on WeChat are clearly growing. If you are an international business and are looking forward to attract Chinese audience online, get in touch with a WeChat Pay solution provider to obtain more information today.